Kwik Fit will continue as the title partner of the British Touring Car Championship for an eighth successive season thanks to its ongoing collaboration between TOCA and Goodyear.

Renowned for being the UK’s leading automotive retailer, Kwik Fit has held the role since 2019 and has been a huge supporter of the UK’s most popular motorsport championship ever since.

Contributing to the continued success of the BTCC through its activations and promotional efforts, the brand has also worked closely with the championship and Goodyear – ensuring that they together deliver value to all stakeholders and fans.

“We welcome the continuation of this flourishing partnership and look forward to strengthening the collaboration between TOCA, Goodyear and Kwik Fit even further,” said Alan Gow, BTCC Chief Executive.

“The team at Kwik Fit have fully embraced this partnership since joining our distinguished list of loyal partners back in 2019 and they’ve never looked back.

“The activations trackside, online, on television and in its centres – in collaboration with our own dedicated media team – has shown the ways in which such a partnership should be delivered.”

Andy Lane, Kwik Fit Marketing Director, continued: “This will be our eighth year partnering the BTCC and we’re still as excited about the upcoming season as we were for our very first.

“Our aim from day one has been to add to fans’ enjoyment of the races, whether they’re at the circuits, watching on TV or following the championship online.

“This year we are looking forward to bringing an even bigger interactive area to the race weekends. A huge part of the excitement of the BTCC is the atmosphere created by the fans, and we thoroughly enjoy playing our part in that.”