BARC expands audio listenership to Amazon Music/Podcasts with Cre8media

The British Automobile Racing Club is set to further expand its audio listenership on a global scale this year after confirming that content is available on Amazon’s Music/Podcasts platform.

In conjunction with the Club’s official audio partners Cre8media, Amazon Prime subscribers will have access to the latest news and stories at the click of a button or via Alexa-enabled devices.

Amazon is the latest in a long line of platforms that gives fans freedom of choice as to how they keep up to date with its championships, centres, officials and venues. Apple Podcasts, Google Podcasts, Spotify, Stitcher, iHeart Radio and Overcast are just a number of outlets that are available to stream the Club’s content.

Continuing its long-standing partnership into a 11th year with Cre8media, the 2021 season is set to see yet more unique and insightful interviews take place with the likes of competitors and officials, taking you closer to the action across our race meetings.

Work is also underway on a number of other exciting projects that will further enhance BARC Audio, all of which will be announced in due course.

Matt Jones, Cre8media Founder, said: “I’m delighted to continue providing our services on behalf of the BARC and look forward to working towards the re-opening of the motorsport season as a whole.

“We have used 2020 in the main as a development year for the audio platform and have new and exciting updates coming soon. May I also like to take this opportunity to thank both Ben Taylor and Chris Ashby for their support during the past 12 months.”

To find out more information about the BARC’s audio platform, head to

Amazon Music os one of the largest on-demand streaming music services. With more than 55 million customers, the platform continues to grow and it is available in countries such as the United States, United Kingdom, Germany, Brazil, Mexico and Japan, to name but a few.