The British Automobile Racing Club has made a flying start to the 2022 season, in particular online where it has already racked up more than 350,000 views on its race meetings that were streamed live across Facebook and YouTube.
Renewing its partnership with 247.TV for a second year, the BARC is once again putting its championships in front of a global audience by amassing staggering viewing figures for the domestic motorsport scene.
Silverstone’s famous Grand Prix circuit provided the backdrop for the new season to begin with 110,000 viewers tuning in to watch the opening rounds of the British Endurance Championship, Praga Cup and Britcar Trophy over the course of two days in mid-March.
A return to Silverstone at the end of March saw the Classic Touring Car Racing Club take centre stage in front of more than 65,000 viewers whilst a single Oulton Park race day in early April brought in another 65,000 people.
Most recently, the British Truck Racing Championship blasted into life at Brands Hatch on a full-throttle Easter weekend which included a number of other categories and saw 100,000 fans soak up the highly entertaining action.
The BARC’s YouTube channel has grown over the past month with almost 4,000 new subscribers, taking the total number to more than 23,000.
Three events in May will enable fans to enjoy more of the best national motorsport action in the country at Pembrey on May 7/8, Snetterton on May 14/15 and Oulton Park on May 28 all being broadcast live.