Goodyear Tyres and TOCA, Series Organisers of the Kwik Fit British Touring Car Championship, have confirmed that Goodyear will continue its long-standing partnership with the BTCC for a further five years, through to the end of the 2026 season and into the introduction of hybrid power.
This extended partnership for Goodyear brings with it a number of accolades including owning the bragging rights to entering a third decade of continuous partnership in 2025, as well as continuing its non-stop development of tyres.
Alan Gow, BTCC Chief Executive, said: “The BTCC having a strong technical tyre partner is a key component of our success. As well, being the first major touring car championship to confirm its pathway for introducing hybrid technology, Goodyear is a hugely significant part of it.
“This is a very exciting period for the championship, and I’m pleased that we will continue our partnership with Goodyear through to the end of 2026. Goodyear has been an incredibly proactive and engaged partner of the BTCC for so many years and their ongoing commitment will help the championship continue to thrive into the future.”
Ben Crawley, Director Motorsport Goodyear Europe, added: “We are thrilled to have signed yet another extension to our partnership with the BTCC, continuing as tyre supplier and retaining the naming rights to the championship. We were really drawn to the contract extension as we wanted to be part of the next exciting chapter of the championship.
“With the introduction of hybrid power, new demands will be put onto the tyres and we are able to bring a lot of knowledge and expertise to the programme thanks to our experience working with leading OEMs where we are shod on some of their hybrid and electric vehicles.
“The fact that this contract also brings us fantastic milestones, such as entering a third decade of partnership, makes us feel really proud as we reflect on all of the fantastic things we have done as a company to promote and develop the championship, not only for the teams and drivers, but also the fans. We look forward to entering this new chapter with the UK’s leading racing championship.”