The Legends Cars Elite Cup has been given a welcome boost with the confirmation that JLM Lubricants will sponsor the category’s television coverage and become the exclusive race fuel cleansing additive supplier.

Launched this year, the Elite Cup will form part of three high-profile British Touring Car Championship events during the 2023 season – at Brands Hatch, Croft and Knockhill. 

As a part of featuring on the BTCC support package, the Elite Cup will benefit from incredible live exposure on ITV4 and the website. 

Launched in 2010, JLM Lubricants has become synonymous for designing, developing and manufacturing a vast range of premium products which include fuel additives and technical lubricants which are used around the world.

The agreements have been brokered by long-standing Legends competitor Mike Schlup, the UK distributor for JLM Lubricants through his Kalimex Ltd business. 

Phil Cooper, Legends Cars Elite Cup with JLM Owner, said: “It’s fantastic news to have the support of JLM Lubricants as our television sponsor for the Legends Cars Elite Cup with JLM and also as our new race fuel additive supplier. 

It’s going to be an incredible year for Legends Cars racing in the UK, to appear at three BTCC events with our new Elite Cup and have the benefit of first-class live television on ITV4 really is something very special indeed.

“I’m extremely grateful to Mike Schlup for his hard work in putting together this deal with JLM, Mike has been an integral part of the Legends family for many years and, along with his very talented son Oli, will be part of not only the Elite Cup, but also the Legends Cars Championship with MRF Tyres. We can’t wait to get the racing underway!”

“I’m a massive fan of the Legends Cars so supporting these racers will enable us to really go all out and amplify the profile of the JLM brand in the UK,” added Mike Sclup, Kalimex Managing Director. It’s a partnership that complements our brand values too, given JLM products are all about pushing the limits of performance and delivering the best results.

“We know that our customer base of technicians and motorists will be happy to see the JLM brand in action, supporting British motorsport. I’m also proud to announce that JLM additives will be used as part of the official Legends Cars race fuel blend to help reduce harmful emissions and protect the race engines.

“We’re really taking the JLM brand into the heart of the audience by raising awareness of the brand and what it stands for. Motorists and mechanics alike can give their vehicles a race ready treat with a comprehensive range of JLM additives including Emissions Reduction Treatments and GDI cleaners, plus world class leading diesel and DPF cleaning products. 

“JLM’s range of trade trusted products help to reduce emissions and improve performance which can only be a good thing.”