A brand-new motorsport exhibition and live experience, Motorsport Expo, will take place at Excel London from the 26-28 February 2027.

Built as a motorsport-first platform, the event is being created to serve as a new annual meeting point for the UK’s motorsport industry, active competitors and the wider community.

The three-day spectacle will be designed to connect the people behind the sport — from teams, engineers and suppliers to championships, clubs, organisers, sponsors and media — while also giving enthusiasts a fresh, immersive way to experience the sport beyond the circuit.

Founded by Simon Bennie, the Managing Director of CarShowCo, the show will combine an expansive exhibition floor with live content, interviews, demonstrations and experiences aimed at celebrating the breadth of UK motorsport and its world-leading ecosystem.

At the centre of the event be a 3,000-seat Live Action & Experience Arena, delivering high-energy sessions and “live moments” across all three days. The arena will be supported by feature content and activations designed to keep the show moving.

In addition, the Motorsport Expo will be complemented by a co-location with Car Culture UK (running 27–28 February 2027), a separate event celebrating modern car culture, modified builds and the aftermarket scene.

Having been a part of the founding group that will help steer the event, the British Automobile Racing Club will have a presence at the inaugural show in just over a years’ time.

Ben Taylor, BARC Chief Executive, added: “The BARC is excited to be involved in helping grow this event to become a regular fixture on the motorsport schedule for years to come.

“Through the Full Send events at Thruxton we have built up a fantastic relationship with Simon and we have been more than happy to help connect him to various people within the industry as this event concept has developed.

“Motorsport Expo is designed to connect the industry and we’re looking forward to being in attendance next year.”

“The UK is at the heart of a multi-billion-pound motorsport industry… there is clear demand… for a dedicated motorsport show that champions the network of businesses, clubs, teams and drivers that make the UK such a strong player across every sector, added Bennie.”

For further information and ticket news, visit www.motorsport-expo.com to register.