Carwow, one of the UK’s leading online destinations for car changing, has been announced as the the official title partner of Porsche Carrera Cup Great Britain and Porsche Sprint Challenge Great Britain for 2026.

As the new title partner, the Carwow logo will feature prominently in both championships operated by Porsche Cars Great Britain.

Furthermore, the championships will be known as the Porsche Carwow Carrera Cup Great Britain and the Porsche Carwow Sprint Challenge Great Britain.

Andy McGregor, Porsche Cars Great Britain Managing Director, said: “This collaboration marks an exciting new chapter, as we unite the rich heritage of Porsche Motorsport with Carwow’s modern approach to car changing.

“We look forward to inspiring and engaging our shared audience, as we explore the synergies between us throughout the exciting racing season ahead.”

James MacNaughton, Porsche Cars Great Britain Motorsport Manager, added: “We are delighted to welcome Carwow as title partner of Porsche Carrera Cup GB and Sprint Challenge GB, as we look forward to an important year of celebrations.

“Our championships continue to go from strength to strength, forming a crucial part of the Porsche Motorsport Pyramid, and providing a springboard for ambitious drivers to realise their racing dreams.”

Ben Carter, Carwow Chief Customer Marketing and Media Officer at Carwow, concluded: “We’ve been working with Porsche for many years across our editorial titles, and this partnership is a natural fit.

“The Carrera Cup and Sprint Challenge deliver some of the most exciting racing in the UK and we can’t wait to see the championships come to life across the 2026 season.”

Porsche Cars Great Britain begins its 2026 motorsport season at Donington Park in Leicestershire on the weekend of April 18-19, where the Porsche Carwow Carrera Cup Great Britain and Porsche Carwow Sprint Challenge Great Britain will race on the BTCC support bill.