The British Touring Car Championship has announced the renewal of its long-standing partnership with Goodyear, with this extended agreement running through to the end of 2031.

Goodyear has been the official tyre partner of the UK’s premier motorsport series since 2003 and has also held title sponsor rights for most of that period.

This new takes the relationship to a near 30-year collaboration – making it one of the longest-standing and most iconic partnerships in motorsport.

“We are delighted to extend our collaboration with TOCA to support the BTCC, a championship that continues to grow and engage an ever-expanding fan base,” said Mathias Kipp, director, Racing, Goodyear EMEA.

“This almost three-decades-long partnership is ready to write new chapters. Goodyear is committed to supporting the series’ development through the performance our tyres and by creating new opportunities for fans, who remain at the heart of our strategy.”

“I am extremely proud of the partnership between Goodyear and the BTCC,” added Alan Gow, BTCC Chief Executive.

“We are delighted that one of the longest-standing, most loyal and successful collaborations will be heading to a near 30-year milestone, and long may it continue after that.

“This partnership will continue to innovate and deliver, both on-track and off-track, to the huge benefit of drivers, teams and fans alike.”