The British Automobile Racing Club is delighted to announce that Simon Lambert has been appointed to the role of BARC Sporting Director, following the departure of former Sporting Manager, Mark Turner.

Simon will lead the BARC’s experienced Competitions team, focusing on delivering excellent customer service to club members, competitors, marshals, officials and many others in a comprehensive schedule of more than 30 events and race meetings each season. He will also look at the development of the BARC as a members’ club, exploring the kind of activities that will attract a developing membership base to one of the UK’s oldest and most prestigious racing clubs.

Presently the Chief Motorsport Officer for Caterham, Simon has led and developed the company’s motorsport activities for 17 years. An accomplished competitor in his own right, with titles in Caterham and BMW racing, he has raced in the UK, Europe and Japan. As such, he brings a huge amount of experience to the role. He was responsible for the decision to bring Caterham Motorsport to the BARC stable in 2023 and consequently his personal knowledge as a customer will be invaluable in improving the club’s offering to all championships.

Simon Lambert said: “I have had an incredible journey with Caterham and I am immensely proud of what we have built as a team over the years. I am excited about being able to use that knowledge and experience to support all of the BARC’s championships, drivers and volunteers in the future. And, of course, that includes supporting the team I leave behind, helping them to continue to develop the Caterham championships.”

Ben Taylor, BARC Chief Executive, said: “We are absolutely delighted that Simon has agreed to join us and I am really excited to start working with him to shape the future of this great club. Simon brings with him racing pedigree, manufacturer credentials, marketing track record and a focus on customer experience – these are all critical to making the BARC’s service to championships and competitors the very best that it can be.

“I would like to take the opportunity to pay tribute to the work that Mark Turner has delivered in the past four and a half years and to thank him for the impact that he has had on the BARC’s competitions department. He leaves a great legacy and a solid platform on which Simon can build to take the club’s activities to the next level.”

Simon Lambert will take up his position with BARC later in the year. In the meantime, any enquiries should be directed to Ben Taylor, BARC Chief Executive.