The British Touring Car Championship has announced the appointment of Global Media Properties (GMP) as its Exclusive Commercial Partnership Agency.

This partnership heralds a new era of strategic collaboration aimed at driving innovation, fostering new partnerships, and enhancing consumer experiences within the UK’s premier motorsport series.

In its capacity as the Exclusive Commercial Partner, GMP will spearhead the development and execution of a dynamic commercial strategy tailored to meet the evolving demands of modern businesses and audiences. This entails reimagining the BTCC’s commercial proposition to align seamlessly with contemporary content and ROI expectations while unlocking new avenues for growth and engagement.

Moreover, GMP will extend its expertise to BTCC teams, offering support in their pursuit of new partnerships and sponsorship opportunities, further enriching the competitive landscape of the championship.

Alan Gow, BTCC Chief Executive, said: “As we embark on this exciting journey with GMP, we are confident that their innovative approach and strategic insights will elevate the BTCC to new heights of commercial success and audience engagement.”

“Securing the BTCC as a client is a testament to our commitment to excellence and innovation in the field of commercial partnerships,” added Greg Albrecht, CEO of Global Media Properties. “We are eager to collaborate with Alan and his team to unlock the full potential of the championship and deliver unparalleled value to commercial partners and consumers alike.”