Goodyear will make a return to UK motorsport in 2020 as it becomes the new sole tyre supplier for the British Touring Car Championship.
Sister company to Dunlop, Goodyear’s decision to bring the brand back to the UK racing landscape comes after the brand announced a return to the international arena – providing tyres for a number of LMP2 teams in the FIA World Endurance Championship in 2019/2020.
The new agreement will run until the end of the 2021 season, with discussions set to take place before then on the tyre requirements that will be needed ahead of the BTCC’s move to hybrid technology in 2022.
Ben Crawley, Goodyear Motorsport Director, said: “The recent launch of Goodyear’s Eagle F1 SuperSport range and relaunch into motorsport shows how the brand is applying itself to a broader range of initiatives within the ultra-high-performance automotive sector.
“The BTCC is one of the best-loved, most famous motor racing championships in the world and it will provide a great opportunity for Goodyear to get close to the hearts and minds of motorsport enthusiasts. We are thrilled to be partnered with the championship from 2020.”
Alan Gow, BTCC Chief Executive, added: “Goodyear has a proud and proven history in motorsport, spanning multiple decades and championships. They provide knowledge from a global programme of racing experience making them a strong partner for the championship going forward.
“It also gives Goodyear the ideal opportunity to further increase their brand awareness via the UK’s largest motorsport championship. We are looking forward to welcoming the brand into the championship from 2020.”
The 2020 Kwik Fit British Touring Car Championship will begin at Donington Park on March 28/29. To view the full calendar, head to https://www.barc.net/btcc-reveals-fresh-look-to-2020-calendar/