Kwik Fit and the British Touring Car Championship will team together in 2019 to raise funds for Children with Cancer UK.
Announced on the opening day of the Autosport Show International, the first public for the BTCC under its new title sponsorship with Kwik Fit, the two will aim to harness the support of race teams and spectators to fundraise for the UK’s leading cancer charity for children and young people.
A wide range of fundraising initiatives will be run over the course of the season, including many ‘money-can’t buy’ opportunities for BTCC fans such as winning a lap ride in the BTCC safety car, wave the chequered flag for a BTCC race, walk the track prior to the start of racing, win VIP tickets to the final race weekend, and to meet a driver and be part of a BTCC team for a day.
Children with Cancer UK’s mission is to improve survival rates and the quality of survival in young cancer patients and to find ways to prevent cancer in the future. It funds research, works to raise awareness and also provides practical support for young cancer patients and their families.
A key objective of the fundraising is to help fund new family accommodation at Royal Manchester Children’s Hospital to keep families together while children from across the UK receive cancer treatment.
Andy Lane, Kwik Fit Marketing Director, said: “We are really excited to be sponsoring the BTCC and are very grateful to the championship for joining us in supporting Children with Cancer UK.
“We know that BTCC fans are not only passionate about the sport but have also been very supportive of good causes over many seasons. We hope that children with cancer will benefit from their support this season.”
BTCC Series Director Alan Gow continued: “Our new sponsorship agreement with Kwik Fit is bringing a new look to the championship this year, and we have lots of new initiatives to add to fans’ enjoyment of the race weekends and the overall programme in general.
“While we live and breathe our racing, we hope that by supporting Children with Cancer UK the championship can provide a benefit to those families facing a much bigger challenge than getting a podium position.”
In addition to the fundraising taking place at BTCC events, Kwik Fit employees around the country will also carry out their own activities to support the charity too.
The 2019 Kwik Fit British Touring Car Championship will begin at Brands Hatch on April 6/7 before travelling the length and breadth of the country, with 30 pulsating races taking place.