Vertu Motors named as new MINI CHALLENGE UK title sponsor

Organisers of the MINI CHALLENGE have announced a new title sponsorship agreement with Vertu Motors – part of the Vertu Motors Group – for the 2023 season.

The new partnership will see the popular single-marque series rebranded as the ‘Vertu Motors MINI CHALLENGE’ and will cover both the headline JCW class – which competes exclusively on the British Touring Car Championship support bill – and entry-level Trophy class.

Vertu Motors branding will feature on the windscreen of all competing cars across both classes, as well as on support vehicles and around racing venues up and down the country.

Robert Forrester, Chief Executive of Vertu Motors plc, said: “I am delighted that Vertu Motors is now an Official Partner with MINI CHALLENGE for this coming season. We have worked with the organisers for several years now and have admired their commitment, passion and enthusiasm for this series.

“Our Group’s brands already have strong roots in motorsport and a history of support across a multitude of disciplines, from the Birmingham Superprix in the 1980s, to sponsorship of Channel 4’s coverage of the Formula 1 in recent years, and of course, our Bristol Street Motors British Touring Car Championship team with EXCELR8 Motorsport.

“We strongly believe that this new partnership with MINI CHALLENGE, a very exciting, ‘Best of British’ motorsport series, epitomises many of the characteristics the Vertu Motors brand embodies including precision, innovation, technical advancement, commitment, determination and teamwork. We look forward to supporting each race weekend and connecting fans and communities with our ever-growing brand.”

Antony Williams, Championship Director for The Vertu Motors MINI CHALLENGE, added: “We’re incredibly excited and grateful to have the Vertu Motors brand on board with us for this coming season. Their enthusiasm and support have been brilliant already.

“The MINI CHALLENGE is the UK’s premier single-make race series and offers a great opportunity for drivers to put their skills to the test at some of the best tracks this country has to offer.

“The Vertu Motors group already holds brands that are well-known for championing motorsport at all levels, and we’re excited to see the Vertu Motors retail brand, which includes a multitude of MINI dealerships nationwide, fly the ‘chequered’ flag too. We’re all looking forward to the season ahead!”